Thailand Privilege Card Co., Ltd. (TPC), renowned for offering long-term visa privileges, has launched a revamped collection of service uniforms, showcasing a significant rebranding for the first time in over two decades. This stylish update has been designed in collaboration with Polpat Asavaprapha, founder of the famed Thai fashion label ASAVA. The new uniforms cleverly weave traditional Thai aesthetics with contemporary design principles, epitomizing the values of Grace, Relationship, Assistance, Companion, and Exclusivity that TPC stands for.
Elevating Service Identity with Thai-Inspired Modernity
The redesign comes as part of an effort to elevate the company’s service identity. The uniforms are designed to reflect TPC’s dedication to upholding the standards of Thai hospitality and professional service. Each piece in the collection marries functionality with elegance, incorporating traditional elements like sarong-inspired trousers and Sabai-like draping in the blouses, tailored to ensure comfort and practicality for the staff in their day-to-day interactions.
The uniform design includes distinctive cultural references, such as the embroidery of the Pad Bok, or Thai Royal Fan, which adds a unique touch of Thai heritage while maintaining a modern and sophisticated appearance.
Sustainable Fashion Forward
TPC has also taken significant strides towards sustainability with this uniform update. Select uniforms are made using materials composed of recycled PET polyester fibers and natural cotton, aligning with global environmental sustainability trends. This choice not only supports TPC’s commitment to environmental responsibility but also sets a standard in the industry for integrating sustainability into corporate attire.
The palette of the uniforms—ranging from golden browns to dark greys—has been carefully chosen to convey warmth, reliability, and professionalism, qualities that TPC aims to resonate through its staff and service.
A New Standard in Service Excellence
The new uniforms by ASAVA are more than just attire; they are a visual commitment to excellence and an integral part of TPC’s brand evolution. They enhance the professional appearance of TPC’s staff, ensuring that every member interaction embodies the high standards of service and hospitality that Thailand is known for. Through this initiative, TPC not only enhances its brand identity but also reinforces its role as a leader in offering exclusive residency experiences in Thailand.
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